Search Engine Optimisation (SEO) is much more that simply adding keywords.
More importantly is should never be about attempting to mislead or trick search engines into listing content, it would otherwise not. This kind of SEO offered by some unscrupulous ‘experts’ is more likely to result in a web site being removed from search engine listings, than improve it’s ranking.
We engineer web sites using and adhering to open standards to ensure that content is well structured and visible to search engines. By making content ‘search engine friendly’ we make sure that web sites reach their full search listing potential.
